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3D Fashion Tech SaaS
Browzwear
Rebuilt SEO and paid around buyer intent, producing 281% SEO click growth in three months.
The problem
Browzwear led its category but struggled to convert that position into qualified inbound. The SEO foundation was weak and content spoke about the product rather than the buyer's transition to digital design.
The strategy
Anchor content to the industry's digital transformation narrative, then build an SEO roadmap that covered mid-funnel education and bottom-funnel commercial intent.
Execution
- Rewrote core web pages for both search and conversion
- Launched a pillar content program on 3D design workflows
- Retargeted Google Ads audiences around evaluation-stage intent
- Built remarketing funnels across LinkedIn and display
Results
281%
SEO click growth in 3 months
35.6%
Revenue growth attributed to marketing
2x
Qualified demo requests
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