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Conversational AI SaaS
Amy
Built the first real go-to-market system, doubling weekly sign-ups and lifting MQLs by more than 400%.
The problem
Amy had a capable AI product but no go-to-market system. Growth depended entirely on founder-led sales, and marketing had no repeatable motion to hand to the team.
The strategy
Define the ICP and narrative first, then stand up paid search and ABM as the two channels capable of producing predictable pipeline at that stage.
Execution
- Defined ICP, segments, and buying-committee messaging
- Launched intent-based paid search with matched landing pages
- Built an ABM program for priority enterprise accounts
- Instrumented reporting from first touch through opportunity
Results
2x
Weekly product sign-ups
400%+
Increase in qualified leads
1 system
Replacing founder-led sales
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