About
A marketing leader who still does the work
Arrow Enterprise Solutions is led by Juan Del Hierro, a B2B and B2B SaaS marketing leader with more than a decade of experience across in-house leadership, agency, and consulting work.
Most marketers specialise in either strategy or execution. Engagements here include both, which is why the plan and the pipeline tend to match.
10+
Years in B2B & B2B SaaS marketing
30+
B2B and B2B SaaS companies supported
800%
Best organic traffic growth
3
Growth pillars in every engagement
What clients say
Juan is one of the hardest-working professionals I have had the pleasure of working with. He is highly organized, deeply skilled in modern marketing tools and techniques, and consistently goes above and beyond what is asked of him. He is the rare marketing leader who is equally comfortable with high-level strategy and hands-on execution.
Kevin Henry
Founder & CEO, Accountable HQ
How engagements are run
The plan and the work belong together
Strategy that nobody executes is a document. Execution without strategy is motion. Both live in the same engagement here.
Positioning first, channels second
No channel outperforms unclear messaging. Positioning gets settled before budget goes anywhere.
Measure what leadership actually asks about
Pipeline, opportunities, and revenue — with clicks and rankings as diagnostics rather than headline metrics.
Fewer clients, deeper work
Engagements are capped so each company gets operator attention instead of account management.
Background
Fractional CMO & growth operator, Arrow Enterprise Solutions
Leading marketing for B2B and B2B SaaS startups and scale-ups: go-to-market strategy, demand generation systems, and the CRM and analytics layer that makes both measurable.
CMO and marketing leadership at venture-backed SaaS companies
Owned marketing outcomes end to end — repositioning products, rebuilding pipeline systems, and leading teams and contractors across paid, SEO, content, and lifecycle.
Agency and in-house marketing roles
Ran growth programs across GovTech, FashionTech, AI, healthcare, and compliance SaaS, building the pattern library used in engagements today.
Ready to build a growth system that holds up?
Book a 30-minute call to walk through where your pipeline is stalling and what the first 90 days would look like.