Fractional CMO
A fully engaged marketing leader, from strategy to execution.
Full ownership of your marketing function—from defining the strategy and building the foundation to leading execution, optimizing performance, and driving results.
You get one senior marketing leader accountable for the whole function, with the strategic expertise to set the direction and the hands-on experience to make it happen.
The problem
Sometimes you need more than another marketing hire.
Hiring a demand generation manager won't fix unclear positioning.
Hiring a paid media specialist won't fix a website that doesn't speak to your ICP.
Hiring another content marketer won't solve a lack of marketing direction.
Sometimes the missing piece is senior ownership of the entire marketing function.
Someone who can see the whole system, establish the strategy, build the foundation, lead the team, prioritize the work, and drive execution.
The questions that go unanswered
- Who owns the marketing strategy?
- Who decides which channels, messages, and markets come first?
- Who makes sure the right foundation is in place before scaling?
- Who leads the team and is accountable for results?
How we think about it
Senior marketing leadership without a full-time CMO commitment.
Arrow brings together strategic marketing leadership and hands-on B2B marketing expertise to build and lead the marketing function around your business goals.
The role can span strategy, positioning, GTM, demand generation, execution, team leadership, measurement, and optimization.
How we help
Four parts of one marketing function.
01
Strategy
ICP, positioning, messaging, GTM, marketing strategy
02
Foundation
Website, funnel, CRM, analytics, processes, KPIs
03
Execution
Demand generation, paid acquisition, SEO, content, ABM, CRO
04
Leadership
Team management, prioritization, budget, Sales alignment, accountability
The outcome
A marketing function built around growth.
You have a clear strategy.
Your team knows what to prioritize.
Your marketing foundation supports your growth goals.
Execution is connected to strategy.
Performance is measurable.
And someone senior is accountable for making the whole function work together.
Proof
Results across strategy, execution and leadership.
281%
Organic click growth
109%
Product signup growth
35.6%
Revenue growth
800%
Organic traffic growth using AI
400%+
MQL growth
70%
User-to-lead conversion growth
86%
Lead-to-MQL conversion growth
Results from different companies and roles across Juan's career, not a single engagement.
Not sure you need a full fractional CMO? Start with Marketing Foundation
Ready for someone to own the marketing function?
Let's talk about where your marketing is today, what is holding it back, and what kind of leadership your business actually needs.
Talk to an Advisor